We are specialists in developing marketing propositions
for Television, Newspaper, Online and Radio media,
capitalizing on our unique capabilities with Marketing
Ventures, and Research.
Bevtra Services continues to use only Canada's best
media outlets to convey the message of it's clients.
These partnerships are an underlying reason why
Bevtra Services and Associates continue to be the
#1 used Media and Marketing Group for International
Health Care providers into Canada.
Television Media
Television's extensive diversity of choices
and exciting new services such as high-
definition
TV, digital video recorders and video-on-demand
has propelled Ad-
Supported
Cable into an effective reach medium.
In addition to broad reach, Television can
offer advertisers pinpoint targeting by
demography
and psychographic sectors, through special
interest and lifestyle
programming,
and by geography, through sub-DMA and zone
targeting. In
essence,
Cable offers more flexibility and accuracy
with your advertising
investment
by maximizing impact and reducing audience
waste.
Today, the average Cable household income
stands at $68,151/year - +21%
higher
than the average non-Cable home. Year after
year, Cable has proven
itself
very effective in reaching local markets and
because of the way cable
systems
are now connected, marketers can easily create
a highly coordinated,
strategic,
awareness-building ad buy, while still enjoying
the inherent flexibility,
efficiency
and target-ability that Cable delivers.
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Radio Media
In an advertising age when the media world
is changing every day, the evidence
shows
that Canadians have never stopped tuning in
to radio. And in an age where
accountability
is critical, it also demonstrates that effective,
creative use of radio
offers
outstanding return on the media investment.
Backed by the latest market
insight
and research, support information is available
that shows that radio
connects
with consumers, it's very beneficial for its
advertisers, and it delivers
outstanding
results.
Listeners have an emotional connection with
favorite stations and announcers.
They
tune in regularly, build bonds with on-air
personalities and trust the
information
they hear. Listeners believe their station
is speaking directly to them.
Radio
engages the listener's imagination and creates
a vivid theatre of the mind.
That's
why radio advertising has the power to penetrate
barriers, inspire thought,
create
action and deliver results.
Unlike other media, radio is a 24 hour-a-day
medium. This means that there's a
greater
opportunity to reach and motivate consumers
- with critical repetition - at
numerous
times during work and leisure hours. Consistency
is important. Radio
offers
year round dependability
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News Print and Publications
Newspaper product advertising has been
around longer than any other form of
advertising
we see today and is still the first kind of
advertising that businesses
think
about doing. These ads can do a lot more than
just advertise one item or
one
sale--each one can work really hard to bring
in customers, and then bring
them
back again and again.
They're a good way to reach a large number
of people, especially those aged 45-
plus
who tend to read the paper more frequently
than younger demographic
groups
who also get their news from alternative source
such as the internet. And
you
can target your ads to the appropriate markets
by requesting that your ads
run
in the section(s) that most closely relate
to your target audience, be it sports,
business
or HEALTH.
Bevtra Services and Associates have established
industry-leading low rates and
relationships
with Canada's top newspaper outlets. Newspaper
continues to be
one
of the most effect resources and when combined
with the necessary
marketing
experience, ROI is assured.
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Interactive/On-line
No marketing strategy would be complete
without a cooperative advertising effort
online
and in print. Many people don't realize the
ultimate potential of their
advertising
because they often do not use online and print
in tandem. By
intentionally
developing a cooperative online and print
advertising campaign you
can
greatly increase your ad exposure, retention
and recall.
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